The Industry Standard reports The New York Times announced last week Microsoft's unsolicited bid to acquire Yahoo for $44.6 Billion. The companies have discussed mergers and partnerships over the last couple years. Although not a surprise, will Yahoo accept? The Industry Standard predicts Yahoo will accept the bid by February 8th.
This acquisition will no doubt effect all of us as online consumers and business professionals. Although MSN has a strong brand and with recent acquisitions strengthening its presence in the online advertising world; partnering with Yahoo will have its advantages. The Washington Post names Yahoo as one of the most powerful online media brands in the world with over 500 million users in numerous countries. Not to mention Yahoo's brand name is recognizable to billions of people. With MS and Yahoo teamed up, Google will finally have a run for their money.
But can MSN make it happen this time around...let's see what happens this week.
- MK
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