Who is Clicking on Your Expensive Online Advertising?

I am sure almost everyone reading this blog has an online presence of some sort, and I assume most are also marketing themselves online. A study released today entitled “Natural Born Clickers” by Starcom USA, Tacoda, and comScore states a relatively small group of people are responsible for a large percentage of the click through rates in the United States.

This is scary stuff as I assume most of us thought we were getting our marketing message out to a larger and broader Internet user demographic.