What Are You Good At?

In life and business those that do everything generally do nothing really well, is this reality or myth?  Hard to say for sure but one thing that does hold true is that by doing everything you are bound to get lost and not stand out in the crowd.  In my professional life I am tasked with aligning companies together that might best complement each other and add value to each other and the end customer.  When a company makes a decision to focus on a core service offering and leave the external services to experts it is very important to ensure that you are aligned with partners that have a targeted approach in their market niche; this will ensure the value ad offered is a true differentiator and stands out from the competition.  Aligning with a customer that believes they are experts in everything is a recipe for a mediocre value ad service for your customer.