As th search engine war continues between Microsoft and Google, Microsoft officially lanched its new search engine name, Bing, this week.
I doubt this will dominate Google, however, the new brand will likely be more effective than the previous "Live Search" brand used by Microsoft. Searchengineland.com reports, "The new name, along with $80 million in marketing that Microsoft is unleashing, will undoubtedly attract brand new visitors to Microsoft’s search engine plus get some who had previously given up on Live Search to take another look. What they’ll find is a search engine with solid relevancy plus some new features that might hook a few of them into staying."
I recommend giving Bing a try, the new layout is quite user friendly with the left hand navigation tools used effectively. The ad space is also quite clean on the right hand margin.
We will see how this change affects the potential Yahoo-Microsoft merger from 2008!
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