I was reading an article based on a report by Forrester Research and the National Retail Federation titled, "State of Online Retailing 2009". So far, there I've heard many tips being offered on how to survive the recession, make more out of less, etc. They all ususally overlap and sound the same, obviously with an added advantage which coincidently a product/service provider offers. One recent quote I came across, did stick out though:
“In today’s economy, retailers need to be one step ahead, especially when it comes to attracting shoppers who have money to spend,” says Scott Silverman, executive director of Shop.org. “Companies are investing in their web site to set them apart from their competition and make the shopping experience informative, efficient and fun.”
INFORMATIVE. EFFICIENT. FUN. These are all aligned to grab attention because of the state of the economy, but is also a reflection oftoday's audience. You'll probably notice more and more intelligent channels of customer support (ie:self-service, proactive chat). More information and interaction seem like the way to go, giving the option to keep people engaged and find the information they want if they choose to do so. It's not just website design that needs to be improved, but also strategy and thought process on how to present information, and providing the appropriate tools and channels to address any inquiries. Conversions will come - keep it fun!
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