Microsoft OneApp has been in development for a while. The biggest thing that stood out to me was in the first sentence of an article I just read, "Microsoft on Monday announced plans for mobile software that aims to allow people in emerging markets to access various Internet programs using lower-end feature phones."
The article goes on to talk about how OneApp will let users with older cell phones access the same popular social apps being used today, such as Facebook, Twitter, and MSN Messenger. OneApp makes things virtual, or follows the "cloud" concept - meaning apps aren't stored on the phone but accessed virtually.
I talked about it briefly before, "Cloud Telephony". From a user standpoint, it makes it easier for people's everyday needs (shop, socialize, etc). From a service standpoint, businesses and companies can take advantage and have another channel to effectively serve their customers. Especially with a market and demographic that can be predominantly found in the virtual world.
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